Maddy Marcus

Chronically online since 2009 😎

Specializing in brand marketing, social media & project management with a side-focus in illustration & design.

Work featured in:
Game Theory, Know Your Meme, Polygon, Screen Rant

Marketing Services

Social Media
Project Management
Brand Development

Creative Services

Comics & Publishing
Illustration
Graphic Design

SOCIAL MEDIA MARKETING

Strategy

Data-driven creative strategy optimized across all platforms, both paid & organic.

Content

Engaging static and video content catered to match unique brand voices and identities.

Community

Community-first moderation with focus on fostering engaged and dedicated audiences.

Immune to 'Silence Brand'

Viral brand content reposted by popular meme pages

Tools of the Trade

CMS Platforms - Hootsuite, Sprout Social, Buffer
Paid Social - Meta, TikTok, Google Ads

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PROJECT MANAGEMENT

Platforms

Proficient in project management
tools: Airtable, Trello, Monday, and Notion.

Cross-functional

Experience working in different areas of marketing for more streamlined communication.

Goal Driven

Reverse engineer broad, high-reaching goals
to lay out reasonable roadmaps and timelines.

Organic Social PM

Led project management for the organic social team to better support growth and retail marketing initiatives.

'Treat Me Right' Dog Treat Campaign

Planned and executed campaign for newly launched dog treats across retail, creative and brand marketing teams.

Acted as liaison between social media team and retail, brand and creative marketing.
Assisted in planning project timelines and creative briefs
Successfully executed social-first promotion, exceeding retail KPIs by 80%

Leading Holiday Projects at BARK

Successfully managed multiple growth and retail marketing project initiatives, leading to 8,000 organic subs with a 1437% ROAS

Alternate Reality Game (ARG)

Organized interactive Halloween event across product, tech, and marketing teams with the goal of increasing site visits and community engagement.

Led project roadmapping across tech, marketing and creative teams
Led project strategy for social & web
Achieved over 1M page views driving revenue, reached over 2M accounts across social

Creative Project Management Consultant

Offered PM services to multiple clients, serving as both a marketing consultant and project organizer, building brand presence and streamlining existing processes.

Independently Published Comic Anthology

Managing editor for the third installment of 'Xomik Bük' - the flagship anthology for an independently run comic book collective with over 150 members.

Built roadmap and oversaw editorial team
Managed crowdfunding campaign
Led social media management and content creation
Served as the direct line of communication for contributors

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BRAND DEVELOPMENT

Building Identity

Breaking down the core values of a brand to unify stakeholders under one solid ID.

Storytelling

SEO-driven copywriting to establish a tone and give brands personalities that stand out.

Artistic Vision

Approaching content with a creative eye to maintain consistency with branded assets.

Brand Partnerships

Worked with external partners and influencers to maintain a consistent tone in social media content.

Creative Direction

Coolmath Games Trailer

Oversaw process from start to finish
Worked with in-house designer to create articulated character illustrations
Worked with external animator on following brand guidelines
Approved tagline copy, music and asset list

Numble

Produced theme ideas and storyboards for gameplay
Added personality to simple gameplay without breaking budget constraints
Provided guidance on art style and themes

Make a Coolmather Character Creator

Conceptualized UI and assets needed
Provided guidance on art style and themes
Acted as point of contact for artists and delivered feedback as needed

Social-First Branding

Successfully established a blueprint for the core identity starting with brand awareness campaigns across social media.

SEO-Optimized Copywriting

Crafted long-form copy based on keyword data, search engine ranking, and internal linking opportunities.

See Examples

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Comics & publishing

Cartooning

Editing

Independent Publishing

Xomik Bük Comic Collective

Managing editor of community-focused comic book collective dedicated to giving emerging cartoonists a place to publish their work.

Led project development and timelines
Social media content creation
Oversee assistant editors and their projects
Regular contributor to various anthologies

Editing:

Xomik Bük Issue 2 - Flagship Anthology, 2022
XBTV - TV Themed Anthology, 2023
Xomik Bük Issue 3 - Flagship anthology, 2024

Contributions:

Charlie & Bingo - Published in Xomik Bük 1, 2021
Respect the Mouse - Published in Xomik Bük 2, 2022
Comfort Show - Published in XBTV, 2023
Table of Contents - All Demon Comics #1, 2023
Nanny's Genies - Published in All Genie Comics #2, 2023
Cover - Xock & Ball Issue 1, 2023

Small Press Events & Conventions

Brooklyn Independent Comics Showcase	Brooklyn, NY	2024, 2025
Indie Comic Creators Con	New Haven, CT	2024, 2025
Philly Zine Fest	Philadelphia, PA	2023, 2024
Picto Beach	Rockaway, NY	2024
Kingston Indie Comics Expo	Kingston, NY	2024
Stone Soup Zine Fest	Wilmington, NC	2023