Maddy Marcus

Chronically online since 2009 😎

Specializing in brand marketing, social media & project management with a side-focus in illustration & design.

Work featured in:
Game Theory, Know Your Meme, Polygon, Screen Rant

SOCIAL MEDIA MARKETING

Strategy

Data-driven creative strategy optimized across all platforms, both paid & organic.

Content

Engaging static and video content catered to match unique brand voices and identities.

Community

Community-first moderation with focus on fostering engaged and dedicated audiences.

Top Preforming Content

BarkBox

9M Followers Across Channels | 2% Avg Engagement | 75M+ Impressions

Coolmath Games

2M Followers Across Channels | 10% Avg Engagement | 100M+ Impressions

Discord Moderation

  • Xomik Bük - Independent cartoonist community

  • The Brandy Bunch - Networking community for social media marketers

Immune to 'Silence Brand'

Viral brand content reposted by popular meme pages

Tools of the Trade

  • CMS Platforms - Hootsuite, Sprout Social, Buffer

  • Paid Social - Meta, TikTok, Google Ads

PROJECT MANAGEMENT

Platforms

Proficient in project management
tools: Airtable, Trello, Monday, and Notion.

Cross-functional

Experience working in different areas of marketing for more streamlined communication.

Goal Driven

Reverse engineer broad, high-reaching goals
to lay out reasonable roadmaps and timelines.

Alternate Reality Game (ARG)

Organized interactive Halloween event across product, tech, and marketing teams with the goal of increasing site visits and community engagement.

  • Led project roadmapping

  • Led creative strategy for social & web

  • Acted as a 'face' for social content

  • Organically featured on massively popular YouTube channel, The Game Theorists

Organic Social PM

Led project management for the organic social team to better support growth and retail marketing initiatives.

Independently Published Comic Anthology

Managing editor for the third installment of 'Xomik Bük' - the flagship anthology for an independently run comic book collective with over 150 members.

  • Built roadmap and oversaw editorial team

  • Social media management and content creation

  • Served as the direct line of communication for contributors

  • Managed crowdfunding campaign

BRAND DEVELOPMENT

Building Identity

Breaking down the core values of a brand to unify stakeholders under one solid ID.

Storytelling

SEO-driven copywriting to establish a tone and give brands personalities that stand out.

Artistic Vision

Approaching content with a creative eye to maintain consistency with branded assets.

Brand Partnerships

Worked with external partners and influencers to maintain a consistent tone in social media content.

Creative Direction

Coolmath Games Trailer

  • Oversaw process from start to finish

  • Worked with in-house designer to create articulated character illustrations

  • Worked with external animator on following brand guidelines

  • Approved tagline copy, music and asset list

Numble

  • Produced theme ideas and storyboards for gameplay

  • Added personality to simple gameplay without breaking budget constraints

  • Provided guidance on art style and themes

Make a Coolmather Character Creator

  • Conceptualized UI and assets needed

  • Provided guidance on art style and themes

  • Acted as point of contact for artists and delivered feedback as needed

Social-First Branding

Successfully established a blueprint for the core identity starting with brand awareness campaigns across social media.

SEO-Optimized Copywriting

Crafted long-form copy based on keyword data, search engine ranking, and internal linking opportunities.

Comics & publishing

Cartooning

Editing

Independent Publishing

Xomik Bük Comic Collective

Managing editor of community-focused comic book collective dedicated to giving emerging cartoonists a place to publish their work.

  • Led project development and timelines

  • Social media content creation

  • Oversee assistant editors and their projects

  • Regular contributor to various anthologies

Editing:

Contributions:

Small Press Events & Conventions

Brooklyn Independent Comics ShowcaseBrooklyn, NY2024, 2025
Indie Comic Creators ConNew Haven, CT2024, 2025
Philly Zine FestPhiladelphia, PA2023, 2024
Picto BeachRockaway, NY2024
Kingston Indie Comics ExpoKingston, NY2024
Stone Soup Zine FestWilmington, NC2023

Self-Published Works

Completely DIY self-published zines and comic books, spanning between 2023-2025.

  • Led project development and timelines

  • Social media content creation

  • Oversee assistant editors and their projects

  • Regular contributor to various anthologies

Illustration

Illustrations for Brand Social

Freelance Illustration

GRAPHIC DESIGN

Resume 2025 by Maddy